More than two billion people in the world do not get enough essential vitamins and minerals in their daily diets. Those suffering from this invisible form of undernutrition are vulnerable to blindness, impaired physical and cognitive development, disease and even death. HarvestPlus is developing and promoting new, more nutritious varieties of staple food crops with higher amounts of vitamin A, iron or zinc—three of the micronutrients identified by the World Health Organization as most lacking in diets globally. The process is known as biofortification—and regular consumption of these innovative crops is improving nutrition and public health. AMPS conducted a research on Supply and Demand of Biofortified Rice Seed in Bangladesh for HarvestPlus and GAIN.